BEDFORD, MA, March 22, 2004 — Latran Technologies LLC, a leader in the industry's most advanced digital halftone proofing technology and a major provider of high-quality proofing systems to the high-end commercial printing market, has signed a dealer agreement with Anderson & Vreeland, Inc. (A&V), the leading manufacturer and distributor of flexographic plate processing equipment and materials. Latran's Prediction® Digital Halftone Proofing System is now the primary proofing product offering of A&V.
Howard Vreeland, Jr., Chief Operating Officer of A&V, noted, "Latran's Prediction® Digital Halftone Proofing Systems represent a strategic fit into our extensive product line of the industry's finest flexographic equipment. With Prediction, we now have the most advanced, high-quality digital halftone proofing technology to offer our customers who now have, or are transitioning to a digital flexography workflow. Without a doubt, Prediction systems deliver outstanding quality proofs with the most accurate and consistent match to the extraordinary color-rich products you can attain with today's high-performance flexo equipment and materials."
Dr. David McCarthy, Vice President and General Manager of Latran Technologies, stated, "We're delighted to have Anderson & Vreeland as a distributor of our Prediction® Digital Halftone Proofing Systems to the flexographic industry. Over the last two years, Latran has experienced significant growth in installations of Prediction systems throughout rapidly expanding flexo markets such as high-quality package and label printing. We look forward to working with A&V as they introduce their customers to the Prediction systems and the productivity they add to the digital flexography workflow."
Prediction proofs have earned acceptance from the FTA Color Management Committee, attesting that they adhere to the FIRST (Flexographic Image Reproduction Specifications and Tolerances) Color Standard. Adherence to the FIRST color standard indicates that Prediction proofs meet all the color matching criteria and procedure benchmarks established in the FIRST Program to assure repeatable and consistent flexo reproduction. The Committee's independent evaluation of Prediction proofs ascertained that the results obtained with Latran's digital halftone proofing systems accurately represented how the images would print on a flexo press. The FIRST Program was inaugurated by the FTA to provide the industry with a comprehensive guide for improvement of the flexo printing process through specifications and standards that support the consistent delivery of optimum results.
About Anderson & Vreeland, Inc.
Founded in 1961, Anderson & Vreeland has earned an international reputation as a leading supplier of flexo platemaking equipment and materials to the graphic arts industry. The company offers a “systems approach” to plate processing, with state-of-the-art equipment, materials and software specifically designed for flexo. A&V supports these products with over 40 years of experience and a nationwide staff of technical sales representatives thoroughly knowledgeable about the fine points of flexo. The company’s substantial flexo experience sets it apart from other prepress suppliers. This experience results in smoother and easier integration of technical advancements affecting flexo prepress, including digital workflow. “Experience the difference” with Anderson & Vreeland. Further information about the company is available on the web at www.AndersonVreeland.com.
About Latran Technologies LLC
Latran Technologies LLC is an independent company carrying forward a 16-year heritage in the Graphic Arts market, and a recognized leader in the industry's most advanced digital halftone proofing technology. From headquarters in Bedford, Massachusetts, the company is focused entirely on developing, manufacturing and marketing digital imaging solutions. Latran Technologies' digital halftone proofing systems easily integrate into the workflows of many leading graphics industry manufacturers that have established strategic relationships with the company. Committed to the industry's future, Latran Technologies has an ongoing program to enhance the capabilities of its current family of digital halftone proofing systems as it explores new tracks for product development. Additional information about Latran Technologies is available at www.latran.com.
Prediction is a registered trademark of Latran Technologies LLC.
